Our Guarantee Says it All!
- Professional Copywriting
- Create Action Page
- Video Ad Creation
- Local Search & Map Listings
- Organic Listings - No PPC
- Search-Engine Submissions
- Press Releases & Distribution
- Blog Creation & Strategies
- Social Marketing Strategies
- Ezine Article Submissions
- 1000+ Directory Listings
- Back-Linking Strategies
- Proprietary Strategies
- GPS Mapping Listings
- Campaign Analytics
- Phone-Call Tracking
- Monthly Monitoring
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- Personal Consultation, Keyword Research & Editorial Interview
An experienced representative from HeyGoTo's Production Department personally contacts each client to review our services and answer any questions you might have. We also perform a personal interview to indentify the areas of your business you would like us to spotlight in your editorial content. We take the time to provide a thorough, one-on-one interview as this helps us understand your primary focus. We're not just a cookie-cutter service that simply repeats details we can ascertain from a website. We want to know what is important to you and what aspects of your business you want to spotlight. This includes a review of the keywords you feel are important to your industry, as well as HeyGoTo's research on keyword effectiveness for your type of enterprise.
- Professional Copywriting & Proofing of Content
Using the information we obtain from the client interview, the client's current website, and industry-related research, our professional copywriting team will create keyword-optimized content to be used for your Action Page, Directory Listings, Social Bookmarking, Press Releases, and any other editorial venue HeyGoTo submits on your behalf. After the client's final review of the accuracy of the content, our experienced proofing and editing staff will make all necessary changes.
- Custom Action Page Design, Development & Optimization
Hosted by HeyGoTo, your custom Action Page is optimized to push it to the front page of Google and other major search engines such as Yahoo and Bing. It is designed as a "call to action" to entice visitors to either click on the link to your business website, or call the tracking number we have provided for you. It is developed to have the same "look and feel" of your business website so your potential customers never feel as if they're moving in between your Action Page and your business website; it simply seems as if they are navigating between pages of one site.
- Action Page Review, Corrections & Approval of Content
Once we have created your Action Page, the client previews a live version so they can get the "look and feel" of the site. At this point, the client can view the content for accuracy and approval. Keeping in mind that the flow of sentences and keywords is designed for keyword optimization, back-linking and indexing strategies. The client should let us know if there are any changes that need to be made. Once the requested changes are made (or an explanation is given as to why they can't be made), the final edit is completed and the updated version is published to the Internet for all to see!
- Submission to Google, Yahoo, Bing (Local, Maps, Search Engines)
Once the requested changes are made (or an explanation is given as to why they can't be made), the final edit is completed and the updated version is published to the Internet for all to see!
- Directory Submissions & Optimization
Using a condensed version of the Action Page content, we submit your business information to hundreds of the most popular business directories and social bookmarking sites on the Internet.
- Ezine Article Creation & Submission
The first step in creating your Ezine Article is to touch base with you, via email and phone call, to see if there is a specific area of your business industry you feel comfortable providing information on. We then take the topical information you provide, combine it with information we have gathered from your previous interviews and questionnaires, and blend it with generic industry information, statistics and facts to create your Ezine article. Your Ezine article is published through EzineArticles.com, as well as additional Internet venues.
- Press Releases - Creation and Submissions
A Press Release is essentially an announcement to the news media about your company or website and is used effectively as a marketing and traffic generation tool. HeyGoTo's first step in creating your Press Release is to contact you to see if you have any special announcements, partnerships, events, etc. The content in a Press Release differs from that of your Action Page or Directory submission as it cannot read as an advertisement and must read as a special announcement. Your Press Release is distributed to hundreds of targeted and industry-related Internet media venues and can be picked up by literally thousands of editors, journalists and publishers, giving your Action Page massive exposure.
- Blog Content - Creation and Submissions
Because of the community building and marketing capabilities of business blogs, it doesn't matter whether you're selling paper clips, automobiles or spa services; blogs are a phenomenon that businesses should not ignore. Potential customers are out there, sniffing around for deals and partners. A blog can be an incredible tool for sharing information and expertise. HeyGoTo knows how time-consuming it is to keep up with blogging so we do it for you! We create your company blog and push it out to hundreds of websites with relevant content. Blogging is a part of our back-linking strategy and is a very helpful tool in pushing your Action Page to the first page of Google!
- Video - Creation & Submissions
Having video on your site gives you another opportunity to be found on Google, MSN, AOL, Bing, Yahoo or any of the other search engines. People search in a variety of ways (some search content while others may search by video) so you want to dominate the search engines by offering your information in as many ways as possible. HeyGoTo uses the pictures you provide, images we pull from your business website, and additional industry-related graphics to create a short video about your business and the products and services you provide. Your video is added to your Action Page and additional venues such as social networking sites.
- Social Bookmark Submissions
Have you ever e-mailed a friend or family member and sent them a link to a website you thought they might find interesting? If so, you have participated in social bookmarking. In a social bookmarking system, users save links to web pages that they want to remember and/or share with friends and family members. Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet. HeyGoTo submits your business information to hundreds of social bookmarking sites containing relevant content.
- HeyGoTo Proprietary Strategies
In order to continually push your Action Page and Directory Listings and help maintain your first-page placement on Google, HeyGoTo will persistently and aggressively cycle your directory listings and the following services. The order in which these services are provided will depend upon the action needed to obtain optimal performance. In addition to the services and actions we have outlined in this guide, HeyGoTo will continue to provide additional proprietary strategies to help maintain your first-page placement on Google.
- GPS Map Listings and/or Business Mapping Updates
These days, more and more car owners are relying on their dashboard GPS receivers, or map searches from their cell phones, to guide them to your business. If you aren't listed in the GPS POI (Point of Interest) database under the appropriate category (Shopping, Restaurants, RV Parks) or if your address is wrong in the GPS listing, you're going to miss out on business. HeyGoTo verifies your business address and business category for GPS Map Listings so your customers can find you!
- Action Page Analytics, Phone-Call Tracking & Recording
Google Analytics is one of the top tools out there for analyzing traffic on your website. It can give you an enormous amount of information about who is coming to your site, what they're looking for, and how they're getting there. Google Analytics is a web-traffic log. HeyGoTo sets you up with Google Analytics for your Action Page so you can see the number of hits your Action Page is getting, where they came from and how long they spent on your Action Page!
HeyGoTo also provides you with a Phone-Call Tracking number so you can view and print reports showing who called in and their phone number. You also have the option of recording all incoming calls.
- Monthly Monitoring & Update Management
HeyGoTo knows that your goal is the same as ours, which is to keep you on the first page of Google! With that in mind, HeyGoTo is constantly monitoring your page ranking so we can apply the necessary actions and services needed to maintain your first-page ranking. While you might not see all of the steps and services provided by HeyGoTo, you can rest assured that we are always providing and looking for new ways to offer the best services and the best results possible.
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